Where Do You Fit When Managing Your PPC?
The top 4 ways business just like your are running PPC (or why they`re not) and why it`s not working the way it should be.
Let`s See Where You Fit in The World of Pay Per Click
You’re Trying it Out
You put your toes in the water and you’re trying out PPC. It’s running but you know deep down something isn’t right or maybe it’s not setup correctly. You spent a few to several hours dabbling with it, in the end nothing has really come out of it. It’s either still running on auto pilot or you’ve turned it off as there were too many unknowns.
You Haven’t Tried PPC
You’ve heard about PPC and you get the concept of what it is. You just haven’t taken the leap to give it a try. It’s a bit of a scary thing as you know what it is, but you’re not quite sure what’s involved and if it will really help your business.
“They’re on it”
Someone in-house in running the PPC and they’re kind of “running it” They’re on your team, maybe your receptionist, an office manager or someone that’s just kind of “on it”. They have zero experience with PPC. Some campaigns are setup and are running, but it’s doing nothing. Or they ran it, and you’ve paused it as you just didn’t know what it was doing.
Jack of All Trades
You have an internal Marketing Manager that is running the PPC. They’re doing a million other things like SEO, Social Media and wearing a few hats around the office. They took on the PPC as it seemed like a good fit. The same person has been running it for a while and nothing’s really coming out of it.