Digital Marketing Strategist, NOC 1123
Company Name: Titan Innovations Inc. dba Titan PPC
Job Title: Digital Marketing Strategist, NOC 1123
Vacancy: 1
Terms of Employment: Full time, permanent position (40 hours per week)
Wage: CAD$ 28.00 per hour
Benefits: 10-day vacation per year
Posted: Oct 17, 2022
Company Description:
We are a team of pay per click geeks that eat, sleep, breath, drink, laugh and cry over PPC.
Yes, we know all about SEO, conversions, social media, web design and more, but PPC is our
passion. And, because we know about the rest of the online marketing world, we can help to make
sure our clients are doing other things right.
We want to make sure the traffic that’s coming to our clients’ website is converting and doing what it’s
supposed to be doing.
Job Description:
Titan PPC is seeking a Digital Marketing Strategist (Google Adwords) specialist to grow with our
team.
Digital Marketing Strategist will be responsible for launching and managing PPC campaigns, plus
tracking, reporting and analysis with a goal of developing positive ROI on each campaign.
To be successful in the PPC Specialist position, an individual must be committed to developing,
maintaining and demonstrating the following:
- Evaluate our portfolio of services and provide advice on advertisement strategies
- Launch and manage various PPC campaigns including primarily on Google Adwords
- Research and prepare communications materials for different audiences.
- Have a heavy focus on Search Campaigns
- Develop ways to increase brand awareness and drive thought leadership.
- Launch and manage Google Analytics campaigns
- Manage tracking, reporting, and analysis of PPC campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
- Manage and expand existing partner relationships as well as seeking out and developing new ones.
- Constantly evaluate keyword rankings to achieve the most favorable results
- Analyze customer insights, consumer trends, marketing analysis, and industry best practices to build successful strategies.
- Responsible for answering written and oral inquiries
- Manage a media budget and multiple keyword categories against a variety of success metrics
- Developing positive ROI for PPC campaigns
- Design and develop conversion tools such as landing pages, webpage content and conversion copy
- Managing relationships with external PPC resources
- Talk to clients, discuss metrics and report performance to clients
Necessary Skills/Qualifications:
● University Degree or College Diploma in Marketing, Advertising or any related field is required
● 2-3+ years of PPC experience, specifically Google Adwords
● Proven experience implementing and managing a successful PPC and other online marketing
campaigns primarily (Google Adwords)
● Detailed and hands-on understanding and use of the Google AdWords, MSN Ad Center
interface and FB Busisness Manager
● Knowledge of automated bid management tools and service providers
● Strong understanding of Google Analytics
● Understanding of Search Engine Algorithms
● Experience across a variety of marketing channels - brand marketing, product marketing,
digital marketing, content marketing, event marketing, and course creation.
Work Conditions and Physical Capabilities
● Fast-paced environment
● Work under pressure
● Attention to detail
Send resume and cover letter via email to: This email address is being protected from spambots. You need JavaScript enabled to view it.
Instructions: Please indicate in your cover letter whether you are a Canadian citizen or Permanent
Resident of Canada. Our company offers professional team environment, as well as competitive
wages. Only qualified applicants will be contacted. Thank you for your interest.
Invitation to all applicants: We are an equal-opportunity employer. We encourage applications from
visible minority groups including women, aboriginals and newly landed immigrants.
Junior PPC Manager
Titan PPC is seeking a junior PPC specialist to grow with our team.
Summary
The PPC Specialist is responsible for launching and managing PPC campaigns, plus tracking, reporting and analysis with a goal of developing positive ROI on each campaign.
General Qualification
To be successful in the PPC Specialist position, an individual must be committed to developing, maintaining and demonstrating the following:
Education and Experience:
- 3+ years of PPC experience
- Proven experience implementing and managing a successful PPC and other online marketing campaigns
- Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
- Knowledge of automated bid management tools and service providers
- Strong understanding of Google Analytics
- Understanding of Search Engine Algorithms
Specific Responsibilities:
The PPC Specialist will at various times be responsible for the following as well as other related duties as assigned to support the business objectives and purpose of Company.
- Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
- Launch and manage Google Analytics campaigns (potentially)
- Manage tracking, reporting, and analysis of PPC campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
- Constantly evaluate keyword rankings to achieve the most favorable results
- Stay informed of industry trends and best practices
- Managing a media budget and multiple keyword categories against a variety of success metrics
- Developing positive ROI for PPC campaigns
- Designing and developing conversion tools such as landing pages, webpage content and conversion copy
- Managing relationships with external PPC resources