11 PPC Tips that will Increase Your PPC Performance
- Optimize Your Landing Page. Quite often business owners spend too much time tweaking their adds’ text or images and they forget the important question – where does the user go if they click on your add? An optimized landing page makes for a better user experience and more importantly for a higher Google Quality score.
- Track everything you’re doing. Pay per click advertising offers unprecedented tracking capabilities and you can literally follow each penny you’re spending and what is it doing for you. Make sure you take advantage of it.
- Don’t search for your own ad online. It does not provide an accurate performance indicator and can distract you quite easily. Look at the statistics within AdWords, Google Analytics and your other monitoring tools to make your decisions.
- Use Google Places to your advantage. Make sure you link AdWords with Places if you are a local business and you rely on new customers based on location.
- Read the Google Analytics Blog. For regular updates and industry insights make sure not to miss the Google Analytics Blog. It’s an excellent source of information on PPC advertising.
- Create ad scheduling. With PPC ad scheduling you gain more control over when your ads are displayed. Scheduling the correct time would maximize your exposure and click through rate.
- Use more negative keywords. Interestingly enough negative keywords limit potential ad displays to users who are not beneficial to your bottomline, keeping cost down and CTR rate up.
- Use AdWords Sitelinks. Sitelinks offer an additional number of URLs in your add apart from your landing page. Those could be to your Contact Us page or Free Shipping or anything else you deem useful.
- Use the AdWords Dimensions Tab. Use the advanced reporting capabilities available from the Dimensions Tab such as Conversions, Destination URL, Demographic, Geographic etc.
- Create unique mobile and desktop ads in your campaigns. The fact is that mobile and desktop PPC advertising are quite different, the adds themselves, the landing pages, optimization is different. It only makes sense to segregate your reporting to further improve your performance.
- Leaving your AdWords account on autopilot is not a good idea. Successful PPC advertising requires constant monitoring and tweaking to maximize its impact. Setting and leaving your ad campaign to run on its own is not recommended as you’re losing out on a number of possibilities to improve your ratings, cost and click trough rate. If you can’t manage it yourself perhaps you should consider hiring a professional agency to run your campaigns for you…ahem…Titan PPC perhaps?
on Friday, 02 October 2015.
Posted in Article
